There is already a product for it.
Use something already built.
Simply Works products solve specific recurring jobs and are maintained as products rather than one-off builds.
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Less friction. More progress.
Make things simply work.
I build and run focused products, make Small Tools for specific manual jobs, and use Friction Audits to find the places where people get stuck.
Use an existing product if it fits. Know the job that needs fixing? A Small Tool may be enough. Know something's wrong but can't see why? Start with a Friction Audit.
Start with what you already know.
You do not need to diagnose the whole business before choosing a next step.
I know the job that needs fixing.
Remove the annoying job.
A Small Tool handles one specific repetitive, manual or awkward job without turning it into another giant platform.
Explore Small Tools
I know something is wrong, not why.
Find the friction first.
A Friction Audit shows where people hesitate, guess, backtrack or do unnecessary work before you decide what to change.
See Friction Audits
Products
Software already built for recurring problems.
Built and run by Simply Works
Simply Link
Payment requests, tracking and follow-up in one place.
Simply Link is for UK solo professionals and small service businesses who finish the work and then still have to remember who owes what, what is due and when something needs chasing.
Create the request, send it, track what happens and keep the follow-up in one place.
Explore Simply LinkFree to start
Create
Preview
Make live
Share
Track
Paid
Friction Audits
The awkward bit is often smaller than the consequence.
A small wording, hierarchy or handoff problem can create much larger downstream work. A Friction Audit follows those moments back to the cause instead of treating the symptom.
See Friction AuditsTwo choices. No clear difference.
Illustrative finding- Observed
Unclear choice
Two options look equally important.
Customer guesses
They have to decide what your interface means.
Task stops
Progress becomes hesitation or abandonment.
Somebody has to help
The tiny interface problem becomes real work elsewhere.
Recommended changeMake one action primary. Explain when the alternative is appropriate.
Small Tools
Still doing something by hand that should be easier?
Sometimes the right answer is not another platform. It is one focused tool that removes one repetitive job.
Explore Small ToolsPreparing the weekly report
Before
Export CSV → delete columns → calculate totals → reformat → paste into report
After
Drop in CSV → ready report
Illustrative example, not a client case study.
Fix the right problem.
Understand the actual difficulty before making the solution bigger.
Notice
What is the person having to figure out?
Follow
What happens because of that problem?
Fix
What is the smallest useful change?
The person doing the work is the person you talk to.
I'm Jonjo. I have a Computer Science background, around a decade of field-service engineering experience and years of building software.
That work trained me to notice ambiguity, hidden assumptions, awkward handoffs and the knock-on effect of a small bit of bad logic.
You deal with me. I do the work.
More about me